自2018年年轻化战略发布以来,比德文从内部企业文化建设到品牌、产品、渠道等多方面进行了年轻化升级,与多家具有影响力的品牌跨界合作,投入1000万资金进行产品的研发升级,利用互联网数字化科技,打通线上线下联动销售。
In the second half of this year, bidewen will continue to adhere to the strategy of younger brands and accelerate the implementation of younger brands.