2021年1月12日， 美庐股份在上海召开以 “蜕变新生 臻铂领航”为主题的线上新品发布。The company launched a brand new category: Zhenbo forage infant formula, officially announcing that Meilu has entered the market of subdivided category "forage milk powder" in an all-round way.
长沙年会策划整场盛会主要围绕以“新品发布、美庐战略、新品介绍、营销方案”等篇章，不仅诠释了美庐栉风沐雨、砥砺前行的20载，更彰显了美庐深耕营养，不断革新的匠心精神。美庐股份总裁周晓法先生、Ms. Han Xiaoli, deputy general manager of marketing center, Mr. Tian Yong, general manager of forage milk business department, and many other enterprise leaders and online partners all over the country witnessed the historic moment of 2021 Meilu zhenplatinum forage milk powder new product release!
Mei Lu Zhen platinum forage milk powder officially released 近几年，为了寻求新的蓝海市场，各大企业通过羊奶粉、特配粉、有机奶粉等细分品类来寻求增量市场。横空出世的草饲奶粉则成为继有机奶粉后的另一新风口。
广州年会策划美庐股份总裁周晓法先生表示：“多年来，美庐凭借卓越的品质和品牌的沉淀，有非常优秀的团队，美庐将继续赋能，帮助臻铂草饲快速打开细分品类奶粉市场，让更多中国消费者享受到草饲奶源的臻鲜品质。”正如美庐股份总裁周晓法先生所总结，“这款产品是珍稀草饲奶源和高能营养配方的完美结合，It's an excellent combination of safety and nutrition. " The formal listing of Meilu zhenplatinum forage milk powder indicates that the whole product line layout of Meilu has been gradually completed, forming six product families of milk, goat milk, organic, adult powder, nutrition and special medical food, laying a solid foundation for the follow-up development of the brand。
