广告活动策划公司提起汽车发布会主题,很多人的脑海中可能浮现的都是“XXX汽车上市发布会”生硬的信息传输。而此次哈弗新品发布会则打破常规,从主题开始就彰显了会玩的品牌基因,打造了一个宇宙最长长长长长主题“网红”发布会。
广告活动策划公司除了大主题 「“哈哈弗了”品牌初恋之夜」之外,哈弗还输出了一系列有玩感、有 social的附属主题,包括哈弗初恋心动发布会、哈弗品牌首届用户面基大会、哈弗品牌共创生态大会、As a way of brand communication, topics such as the first investor Mining Conference and the premiere of science fiction movies have attracted the attention of the industry media and the curiosity of users. At the same time, they have also accumulated a lot of network voice for the new product launch in advance.